Tomorrow’s fashion: Profiling premium fashion buyers in 2020 (EBOOK)
Whether it’s premium fashion or high-end ready-to-wear, we are talking about the same segment positioned between luxury and mainstream (including fast fashion). Such a positioning is more affordable than luxury but still maintains creative and premium features.
It remains a trendy segment that attracts an increasingly large audience as shown in our study entitled “Les Français et la mode premium” (“French people and premium fashion”), Cofidis/Opinion Way. at least once a month, 28% of consumers purchase accessible luxury items (upwards of €150). This figure rises to 39% among those aged between 25 and 34. This age group is more sensitive than others to everything that is status-related.